Overview

Export marketing is one of the macroeconomic objectives of many countries both developed and developing. Due to this, countries implement strategies that aim at increasing exports. Tanzania being one of these countries, has implemented a number of trade and fiscal policy reforms since the mid-1980s as a way to encourage raising export by manufacturing firms. However, empirical macroeconomic data suggest that there has been little response in this area. As an empirical and theoretical contribution, this book presents findings from a study of Tanzanian manufacturing firms by employing theories and models which have been developed and applied in developed countries. The findings presented in this book are important for various stakeholders. Results are useful for both researchers and students in the fied of International Business particularly in understanding main theories and traditional methods in export marketing. Policy makers can find useful results especially for new policies and strategies in export promotion.

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9783639194197

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