|
|
|||
|
||||
OverviewEvery day, people seek to influence their own and others' beliefs, attitudes and behaviours through a non-coercive process of communication known as persuasion. This volume explores the discourse of persuasion, integrating Aristotelian rhetoric and contemporary linguistics. Our goal is not to evaluate persuasion messages but to understand how rhetors adaptively employ the resources afforded by language to design arguments in response to audiences and issues. The emphasis throughout is on hands-on learning, as we analyse how arguments are invented, organised and styled, keeping in mind the crucial interplay between text, context and subtext. All seven chapters are interspersed with activities for individual and group work aimed at helping readers customise a portable rhetorical toolkit for analysing persuasion in a linguistically-informed manner. Full Product DetailsAuthor: Sunita Anne AbrahamPublisher: Sunita Anne Abraham Imprint: Sunita Anne Abraham Dimensions: Width: 21.60cm , Height: 0.80cm , Length: 28.00cm Weight: 0.358kg ISBN: 9789810722395ISBN 10: 9810722397 Pages: 148 Publication Date: 30 December 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |