Overview

Product design can have a tremendous impact on the world in terms of usability, waste, and resources. In Design Is the Problem, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how to ensure that design processes lead to more sustainable products and services. This second edition updates frameworks and tools for designing more sustainably.

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"""If a sustainable world is to be less about stuff, and more about people, what should designers design? Nathan Shedroff challenges designers to focus on what the experience of a sustainable world can be like. I hope every de- signer will read this book: they'll be inspired to learn that even as they stop creating stuff, there's still a lot of work for them to do."" JOHN THACKARA, Creator of the Door of Perception conference, author of In The Bubble ""Our generation is paying for the mistakes-the design mistakes-of the past 100 years. Rather than trying to recycle materials and processes not designed to be so, we must redesign nearly everything to create a truly sustainable society. This is not only the challenge for our current generation of designers, but the opportunity for future designers. Nathan Shedroff shows us the path to this inevitable future."" ERIC COREY FREED, Author of Green Building & Remodeling for Dummies"

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