Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual

Author:   Timothy Samara
Publisher:   Quarto Publishing Group USA Inc
ISBN:  

9781631598722


Pages:   320
Publication Date:   08 September 2020
Recommended Age:   From 0 to 99 years
Format:   Paperback
Availability:   In stock   Availability explained
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Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual


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Author:   Timothy Samara
Publisher:   Quarto Publishing Group USA Inc
Imprint:   Rockport Publishers Inc.
ISBN:  

9781631598722


ISBN 10:   1631598724
Pages:   320
Publication Date:   08 September 2020
Recommended Age:   From 0 to 99 years
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

What Is Graphic Design? Twenty Rules for Making Good Design   FORM AND SPACE DEFINING VISUAL LANGUAGE ATTRIBUTES OF FORM PUTTING STUFF INTO SPACE COMPOSITIONAL STRATEGIES   COLOR FUNDAMENTALS THE IDENTITY OF COLOR CHROMATIC INTERACTION COLOR LOGIC AND SYSTEMS WHEN COLOR MEANS SOMETHING COLOR IN THE REAL WORLD   Choosing and Using Type STRUCTURE AND OPTICS ISSUES RELATED TO STYLE THE MECHANICS OF TEXTSETTING TYPE IS VISUAL, TOO TYPE AS INFORMATION   The World of Imagery THE NATURE OF IMAGES MEDIA AND METHODS CONTENT, CONCEPT, CONTEXT NARRATIVE MASSAGE   Putting it all Together MERGING TYPE AND IMAGE WORKING WITH GRIDS INTUITIVE ARRANGEMENT DESIGN AS A SYSTEM THE WORKING PROCESS   Causin’ Some Trouble: Breaking Every Rule in This Book Index (By Subject) Directory of Contributors About the Author and Acknowledgments  

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Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York's largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York. In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New Yorks School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements, Design Evolution, and, most recently, Letterforms, released in September, 2018. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.

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