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OverviewFull Product DetailsAuthor: Roberto VergantiPublisher: Harvard Business Review Press Imprint: Harvard Business Review Press Dimensions: Width: 15.50cm , Height: 2.90cm , Length: 23.40cm Weight: 0.566kg ISBN: 9781422124826ISBN 10: 1422124827 Pages: 288 Publication Date: 03 August 2009 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsOne of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti also includes a useful section on how executives can attempt to instigate their own programs of radical innovation. One of the Best Innovation and Design Books of 2009. - BusinessWeek, December 16, 2009 <br>How should a company devise new meanings and create the designs to embody them? Mr. Verganti suggests that companies form relationships with interpreters --individuals and organizations looking at settings similar to the one in which the company's products would be used. For Mr. Verganti, it might be said, if life imitates art, corporate life should imitate the making of art. - The Wall Street Journal, October 9, 2009 <br>If you follow Mr. Verganti's advice, it may take a while, but your competition will be left wondering howe Author InformationRoberto Verganti is Professor of Management of Innovationat Politecnico di Milano. He is the founder of PRoject Science,a consulting institute which advises global corporations on themanagement of strategic innovation, and is the author of manyarticles in scientific journals, as well as the article ""InnovatingThrough Design,"" published in the Harvard Business Review (December 2006). Tab Content 6Author Website:Countries AvailableAll regions |
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