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OverviewA comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing. Full Product DetailsAuthor: Sarah E. Kemp (Cadbury Schweppes Ltd) , Joanne Hort (Nottingham University) , Tracey Hollowood (Sensory Dimensions)Publisher: John Wiley and Sons Ltd Imprint: Wiley-Blackwell Dimensions: Width: 17.80cm , Height: 3.60cm , Length: 24.60cm Weight: 1.383kg ISBN: 9780470671399ISBN 10: 0470671394 Pages: 752 Publication Date: 09 March 2018 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsEditor Biographies ix List of Contributors xi Preface to the Series xv Preface xix Section 1: Introduction 1 Introduction to Descriptive Analysis 3 Sarah E. Kemp, May Ng, Tracey Hollowood and Joanne Hort 2 General Considerations 41 Sylvie Issanchou 3 Setting Up and Training a Descriptive Analysis Panel 81 Margaret A. Everitt 4 Panel Quality Management: Performance, Monitoring and Proficiency 113 Carol Raithatha and Lauren Rogers 5 Statistical Analysis of Descriptive Data 165 Anne Hasted Section 2: Techniques 6 Consensus Methods for Descriptive Analysis 213 Edgar Chambers IV 7 Original Flavor and Texture Profile and Modified/Derivative Profile Descriptive Methods 237 Alejandra M. Muñoz and Patricia A. Keane 8 Quantitative Descriptive Analysis 287 Joel L. Sidel, Rebecca N. Bleibaum and K.W. Clara Tao 9 Spectrum™ Method 319 Clare Dus, Lee Stapleton, Amy Trail, Annlyse Retiveau Krogmann and Gail Vance Civille 10 Quantitative Flavour Profiling 355 Sophie Davodeau and Christel Adam 11 A 5daptive Profile Method ® 389 Alejandra M. Muñoz 12 Ranking and Rank‐Rating 447 Graham Cleaver 13 Free Choice Profiling 493 Pieter H. Punter 14 Flash Profile Method 513 Wender L.P. Bredie, Jing Liu, Christian Dehlholm and Hildegarde Heymann 15 Projective Mapping & Sorting Tasks 535 Dominique Valentin, Sylvie Chollet, Michael Nestrud and Hervé Abdi 16 Polarized Sensory Positioning 561 Gastón Ares, Lucía Antúnez, Luis de Saldamando and Ana Giménez 17 Check‐All‐That‐Apply and Free Choice Description 579 Dominic Buck and Sarah E. Kemp Section 3: Applications 18 Application of Descriptive Sensory Analysis to Food and Drink Products 611 Cindy Beeren 19 Application of Descriptive Analysis to Non‐Food Products 647 Anne Churchill and Ruth Greenaway Section 4: Summary 20 Comparison of Descriptive Analysis Methods 681 Alejandra M. Muñoz, Sarah E. Kemp, Tracey Hollowood and Joanne Hort Index 711ReviewsAuthor InformationAbout the Editors Sarah E. Kemp, Consultant and formerly Head of Global Sensory and Consumer Guidance, Cadbury Schweppes, UK. Joanne Hort, Professor, Massey Institute of Food Science and Technology, Massey University, New Zealand. Tracey Hollowood, Managing Director, Sensory Dimensions Ltd, Nottingham, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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