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OverviewThis book explores the reasons behind the unexpected rise to power of Ukraine’s President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show. Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the “populist explosion” of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the “populist explosion” can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky. This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis. Full Product DetailsAuthor: Olga Baysha (National Research University Higher School of Economics, Moscow, Russia)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.267kg ISBN: 9781032132310ISBN 10: 1032132310 Pages: 130 Publication Date: 10 December 2021 Audience: College/higher education , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationOlga Baysha earned her PhD in Communication from the University of Colorado at Boulder. Previously, she worked as a news reporter and editor in Ukraine. Dr Baysha’s research is on post-Soviet new media and social movements for democracy and justice. Tab Content 6Author Website:Countries AvailableAll regions |