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OverviewAppropriateness is the key to persuasion: a speech can only be convincing when it takes into account the opinions of the audience and the concrete situation. But how can rhetorical theory which like any other theory has to abstract grasp appropriateness as a phenomenon? What concepts did it develop in order to achieve this? The central thesis of the volume is that although it has hardly been analysed in the past, appropriateness always plays a central role in rhetoric. Full Product DetailsPublisher: Walter de GruyterImprint: Walter de Gruyter ISBN: 9781283402576ISBN 10: 1283402572 Pages: 181 Publication Date: 01 January 2011 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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