Overview

Decoding Silicon: The Insider's Guide decodes the mystique of Silicon Valley, including the more subtle aspects that are hidden in plain sight. Learn about Silicon Valley best practices for growing and scaling companies, the Valley's unique vantage point for evaluating startups, and what rules can and should be broken in the course of building a global business. Understand the value of experimenting and iterating until either you succeed or run out of time and money. Included are interviews with more than two dozen Silicon Valley insiders, including entrepreneurs, service professionals, and venture capitalists: Ann Winblad of Hummer Winblad, Dave McClure of 500 Startups, Joe Kennedy of Pandora, and Phil Libin of Evernote. The interviews provide colorful stories, surprising anecdotes, and telling insights about what really happens in Silicon Valley.

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9780997362404

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A must read before arriving in Silicon Valley. - David J. BenDaniel, Professor of Entrepreneurship, Cornell University Entrepreneurs everywhere can benefit from the insights and practices of Silicon Valley highlighted in this book. - Alicia Robb, Senior Fellow, Kauffman Foundation This book helps entrepreneurs everywhere understand how to create a successful business and be more prepared to raise money from investors. - Robert Scoble, Futurist There are so many perspectives to this amazing land of innovation, Silicon Valley, that Michelle Messina and Jonathan Baer very skillfully bring to light. - Vivek Wadhwa, The Washington Post; Stanford University

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