Overview

Dear Folks by Bill Doescher, a leader in the field of public relations, provides sound lessons and strong insights from a career and life that took him from a sports writing job to top communications positions with blue-chip companies. Dear Folks, a title borrowed from his father's and grandfather's weekly epistles, is a compilation of more than 40 powerful essays that illustrate Doescher's ability to anticipate outcomes and develop sensible philosophies. Whether teaching investor relations at the S.I. Newhouse School of Public Communications at Syracuse University, advising CEOs, publishing a magazine, managing corporate communications departments during changing times, or mentoring students and colleagues, Doescher has always been a counselor's counsel. His authentic storytelling includes Where Is PR Headed, Reinventing a Magazine, A Call to Action: Do the Right Thing about diversity & inclusion, Everyone Should Have an Aunt Elsie, and one that describes how his father saved three people's lives when he was in the third grade in Utica, New York. The accounts are generous, personable, humorous and wise. You will become richer for having shared some time with Bill Doescher and his stories.

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9780999024577

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