Overview

Save lives and improve public health by countering misinformation  In Dead Wrong: Diagnosing and Treating Healthcare’s Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you’ll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.  In this revised edition you’ll learn: How misinformation threatens organizational revenues, reputation, and patient health How to leverage existing systems to combat misinformation while meeting quality measures and boosting patient acquisition How to implement strategies for systemic change through new quality measures, research initiatives, and elevating healthcare professionals as authoritative voices for truth Based on feedback from leading healthcare executives, the book provides clearer frameworks for connecting anti-misinformation efforts to revenue generation and cost savings, offering practical pathways for healthcare leaders to protect both patient welfare and organizational sustainability in an era where scientific truth and institutional trust face unprecedented challenges. Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant. 

Full Product Details

9781394359882

Table of Contents

Reviews

Author Information

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC. TOM CASTLES AND JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry’s top companies and innovators.

Tab Content 6

Countries Available