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OverviewThis book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization. Full Product DetailsAuthor: Louis-Philippe KerkhovePublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2022 Weight: 0.427kg ISBN: 9783031129643ISBN 10: 3031129644 Pages: 257 Publication Date: 07 October 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationLouis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium). Tab Content 6Author Website:Countries AvailableAll regions |
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