Overview

For decades, the car industry has chased more-more power, more technology, more luxury, and more cost. Yet in this relentless race to excess, one Romanian automaker stood apart. Born in 1966 under communism, saved by Renault, and transformed into Europe's unlikely retail champion, Dacia proved that the most modern idea of all might be the simplest: enough. This book traces Dacia's extraordinary journey from its origins in state socialism to its reinvention as the people's brand of the twenty-first century. It explores how models like the Logan, Sandero, and Duster redefined affordability, how the Spring EV challenged conventional wisdom about electrification, and why Dacia's philosophy resonates in a world facing economic uncertainty and environmental urgency. With meticulous detail and a clear narrative, Dacia vs. The World: The Cult of ""Enough"" shows how a carmaker dismissed as cheap and outdated became a cultural and industrial case study in sufficiency. It is not just a story of cars-it is a reflection of consumer values, sustainability, and the enduring human desire for mobility without excess.

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9781923593671

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