Overview

Cyberculture and the Subaltern: Weavings of the Virtual and Real, edited by Radhika Gajjala, maps how voice and silence shape online space in relation to offline actualities. Thus, it weaves the virtual and real in relation to so-called old and new technologies using globalization and technology as the frame for examination. Implicit in this investigation is the question of how offline actualities and online cultures are in turn shaped by online hierarchies, as well as different kinds of local access to global contexts. This book reveals the logic of particular global-local directions that emerge within digital, transnational capital and labor flows. To this end, the contributors to this volume examine various sites and intersections through critical lenses enabled by conversations and writings in subaltern studies, affect theory, postcolonial feminist theory, critical cultural studies, communication studies, critical development studies, and science and technology studies. Contexts explored in this collection include microfinance online, handloom contexts from India and Africa in relation to development discourse, new technologies, and virtual world marketing. Through actual auto-ethnographic engagement, Cyberculture and the Subaltern reveals the interdependence of the economic, political, cultural, and social in the production of the subaltern online.

Full Product Details

Author:   Radhika Gajjala
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 15.50cm , Height: 1.40cm , Length: 22.80cm
Weight:   0.290kg
ISBN:  

9780739197615

ISBN 10:   0739197614
Pages:   184
Publication Date:   29 May 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction. Subaltern Empowerment, Socioeconomic Globalization, and Digital Divides Radhika Gajjala Chapter 1. Producing the Global: Microfinance Online Radhika Gajjala, Franklin Nii Yartey, and Anca Birzescu Chapter 2. Philanthropist or Investor? Microlending to the Other Radhika Gajjala, Anca Birzescu, and Franklin Nii Yartey Chapter 3. Snapshots from Sari Trails: Cyborgs Old and New Radhika Gajjala, with Rad Zabibha Chapter 4. Framing the Loom Radhika Gajjala, Seemanthini Niranjana, and B. Syamasundari Chapter 5. Kente Cloth and Adinkra in the Global Market Precious Yamaguchi and Franklin Nii Yartey Conclusion Radhika Gajjala

Reviews

On-line/off-line, global/local, first world/third world, virtual/real, traditional/modern, and many more, this book reveals just how inadequate the old binaries (and quite a few of the new ones) have become. In an intricate set of weavings that stretch from handloom to Second Life, Radhika Gajjala and her various co-authors navigate the dense registers where voice and agency are always on the move, always to be made. -- Gregory Seigworth, Millersville University

Author Information

Radhika Gajjala is professor of media and communication at Bowling Green State University.

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