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OverviewCustomer retention refers to the ability of a company, product/ service to retain its customers over some specified period. In simple words Customer retention means, How well a company keeps its paying customers over a while. Customer retention is the activity that a selling organization undertakes to reduce customer defections. Customer retention process starts when an organization has the first contact with a customer and carries on through a full lifetime of customer and organization relationship. In the present scenario customer retention has major impact on businesses and hence it is important to understand what an organization should do to retain its customers.Health, as defined by the World Health Organization (WHO), is a state of complete physical, mental and social wellness and not merely the absence of disease or infirmity. Fitness similarly includes emotional and mental health and defines each feature of the individual. Fitness is regularly developed by performing various daily workouts. As people are health conscious there is a necessity that the Gym and Swim Centres provide the service needed by customers to maintain their health. However due to competition the Gym and Swim Centres need to use various strategies to retain customers from defecting. Further a detailed review of literature also shows no studies have been carried out to examine the retention strategies at Gym and Swim Centres. In the light of its importance a study on customer retention was thought to be highly appropriate which would help the Gym and Swim Centres to overcome the problem of defection. Full Product DetailsAuthor: Chandan NPublisher: Independent Author Imprint: Independent Author Dimensions: Width: 15.20cm , Height: 1.20cm , Length: 22.90cm Weight: 0.304kg ISBN: 9781805458159ISBN 10: 1805458159 Pages: 222 Publication Date: 21 November 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |