Customer Relationship Management in the Digital Age
Author:   G. Shainesh ,  Jagdish N. Sheth ,  Varsha Jain
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032854380


Pages:   238
Publication Date:   12 June 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Customer Relationship Management in the Digital Age


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Author:   G. Shainesh ,  Jagdish N. Sheth ,  Varsha Jain
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.620kg
ISBN:  

9781032854380


ISBN 10:   1032854383
Pages:   238
Publication Date:   12 June 2025
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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G. Shainesh, a Professor of Marketing at the Indian Institute of Management Bangalore (IIMB), India, has over three decades of research and teaching experience in India and abroad. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA, is a renowned scholar and internationally recognized thought leader. Varsha Jain, AGK Chair Professor of Marketing, is the co-chair of research and dissertation at the Mudra Institute of Communication (MICA), Ahmedabad, India.

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