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OverviewCustomer Relationship Management (CRM) is a business strategy that focuses on managing and nurturing interactions with customers. The goal of CRM is to enhance customer satisfaction, loyalty, and overall customer experience. It involves the use of technology and data analysis to understand customer needs, preferences, and behaviors, allowing businesses to tailor their products and services accordingly. Key components of CRM include customer data management, sales automation, marketing automation, and customer support. By centralizing customer information, organizations can create a comprehensive view of each customer, enabling personalized communication and targeted marketing efforts. CRM systems also streamline processes, improve communication within teams, and help businesses make data-driven decisions. Ultimately, the effective implementation of CRM can lead to increased customer retention, improved customer loyalty, and better overall business performance. Full Product DetailsAuthor: Dr Rashmi AggarwalPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 21.60cm , Height: 0.80cm , Length: 27.90cm Weight: 0.376kg ISBN: 9798322077268Pages: 156 Publication Date: 13 April 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |