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OverviewFull Product DetailsAuthor: Gerhard Raab , Riad A. Ajami , G. Jason GoddardPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.400kg ISBN: 9781032838021ISBN 10: 1032838027 Pages: 214 Publication Date: 24 June 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1 Customer Relationship Management: Global and Local Dimensions; Chapter 2 Customer Orientation; Chapter 3 Product Quality; Chapter 4 Customer Satisfaction; Chapter 5 Customer Retention; Chapter 6 Customer Value; Chapter 7 Company Success: Customer Relationship Management and the Balanced Scorecard; Chapter 8 Challenges for Global Customer Relationship Management;Reviews’The book is well written and contains numerous charts, flow diagrams and statistical tables to illustrate key ideas. One particularly useful feature is the inclusion of six comprehensive case studies of CRM practices.’ - Economic Outlook and Business Review Author InformationProfessor Gerhard H. Raab is based at the Transatlantic Institute, University of Applied Sciences, Ludwigshafen, Germany. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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