Customer Relationship Management: A Global Approach

Author:   Samit Chakravorti
Publisher:   Sage Publications Ltd
ISBN:  

9781529767414


Pages:   304
Publication Date:   24 February 2023
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Customer Relationship Management: A Global Approach


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Author:   Samit Chakravorti
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Weight:   0.560kg
ISBN:  

9781529767414


ISBN 10:   1529767415
Pages:   304
Publication Date:   24 February 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Dr. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University, Macomb, IL, USA. Dr. Chakravorti has a PhD in Business Administration-Marketing from Florida International University, Miami, FL and an MBA from Binghamton University, NY. Dr. Chakravorti’s research and teaching are in the areas of CRM, Marketing Strategy, International Marketing and he has a growing interest in research on Wine Marketing. Dr. Chakravorti has published multiple articles in academic journals including a best paper in the Journal of Personal Selling and Sales Management, in proceedings of academic marketing conferences, and also a book on CRM.   Dr. Chakravorti grew up close to the city of Kolkata, India. In India after receiving a Bachelors in Science-Chemistry from Banaras Hindu University, Dr. Chakravorti worked for multiple years in B2B sales and marketing for multinational and national organizations. Dr. Chakravorti lives in Chicago, IL. 

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