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OverviewFull Product DetailsAuthor: Manoj Kumar Dash , Manash Kumar Sahu , Jishnu Bhattacharyya , Shivam SakshiPublisher: Springer Verlag, Singapore Imprint: Palgrave Macmillan Edition: 1st ed. 2023 Weight: 0.388kg ISBN: 9789811935923ISBN 10: 9811935920 Pages: 175 Publication Date: 27 June 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction.- Customer Centricity.- Organized Retailing.- Tool 1: Structural Equation Modelling (SEM).- Customer Segmentation.- Tool 2: Multiple Criteria Decision Analysis (MCDA).- Strategic Mismatch.- Developing an Appropriate Strategy.- Discussion.ReviewsAuthor InformationDr. Manoj Kumar Dash is a faculty at ABV-Indian Institute of Information Technology and Management Gwalior, India. He specializes in multivariate analysis, econometrics, and multi-criteria optimization. His research work appears in International Journal of Production Research, Journal of Environmental Management, and Online Information Review. He has won several best paper awards. Dr. Manash Kumar Sahu is an Assistant Professor at ASBM University in Bhubaneshwar, Odisha. His research interests include consumer behavior in retailing, customer relationship management, and digital & social media marketing. He won the Best Research Scholar Award at Berhampur University. Jishnu Bhattacharyya is a Ph.D. Candidate in marketing at the University of Nottingham. He has previously worked as a Project Scientist for IIT Delhi. His research interests include sustainability communication, socially responsible consumption, consumer interactions with technology, and service robots. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies. Dr. Shivam Sakshi is a Postdoctoral Associate at the Indian Institute of Management Bangalore. He holds a Ph.D. from the University of Debrecen, Hungary. He has previously worked as Senior Project Training Manager at the National Institute of Rural Development and Panchayati Raj, Hyderabad. His research interests include consumer analytics, retail management, consumption behavior, virtual markets, and rural markets. Tab Content 6Author Website:Countries AvailableAll regions |
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