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OverviewFull Product DetailsAuthor: Peter FaderPublisher: Wharton Digital Press Imprint: Wharton Digital Press Dimensions: Width: 14.00cm , Height: 1.30cm , Length: 21.60cm Weight: 0.340kg ISBN: 9781613631447ISBN 10: 1613631448 Pages: 150 Publication Date: 26 May 2020 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationPeter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. In 2015, Fader co-founded Zodiac, a predictive analytics firm that was acquired by Nike in 2018. More recently, he co-founded Theta Equity Partners, which focuses on customer-based corporate valuation. Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. Follow him on twitter @faderp. Tab Content 6Author Website:Countries AvailableAll regions |
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