Free Delivery Over $100
|
|
|||
|
||||
OverviewOnline shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty. Full Product DetailsAuthor: Šárka Zapletalová , Halina StarzycznáPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2023 Weight: 0.203kg ISBN: 9783031235733ISBN 10: 3031235738 Pages: 108 Publication Date: 12 February 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationŠárka Zapletalová is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). She is the author of several professional publications and scholarly articles.Halina Starzyczná is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). Her teaching and research interests focus on retail enterprises, management, and marketing of retail enterprises and concept CRM. Tab Content 6Author Website:Countries AvailableAll regions |
||||
