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OverviewThis book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Full Product DetailsAuthor: Arthur Asa BergerPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: Softcover reprint of the original 1st ed. 2018 Weight: 0.454kg ISBN: 9783319888224ISBN 10: 3319888226 Pages: 137 Publication Date: 06 September 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.ReviewsAuthor InformationArthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism. Tab Content 6Author Website:Countries AvailableAll regions |
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