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OverviewLiving in the 21st century tremendous changes are realized. The ongoing globalization with its effects and different facets, people, technologies etc., can be seen everywhere. This work focuses on the consequences of a globalized world and the collusion of diverse cultures in today's small and medium enterprises (SMEs). The combination of the cultural collusion and business life may result nowadays in the so called supporting managerial tool of cultural diversity management. Whilst being aware of the fact that there are, with no doubt, best-practice studies of diversity management in Europe, the general implementation and beneficial result of cultural diversity management have not been realized and gained its full potential yet. This book provides an insight into the 'status quo' of cultural diversity management in European SMEs, because diversity is not only a topic for large multinational enterprises it is also present in SMEs. Extensive literature review in connection with in-depth qualitative case studies gives answers to the question: How does the globalization process affect European SMEs regarding importance and implementation of cultural diversity management? Full Product DetailsAuthor: Anika LierPublisher: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Imprint: VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG Dimensions: Width: 22.90cm , Height: 0.40cm , Length: 15.20cm Weight: 0.131kg ISBN: 9783639259810ISBN 10: 3639259815 Pages: 80 Publication Date: 21 May 2010 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |