Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Author:   Xuehua Wang
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2023
ISBN:  

9789819961825


Pages:   244
Publication Date:   04 October 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $310.47 Quantity:  
Add to Cart

Share |

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats


Add your own review!

Overview

Full Product Details

Author:   Xuehua Wang
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2023
Weight:   0.553kg
ISBN:  

9789819961825


ISBN 10:   9819961823
Pages:   244
Publication Date:   04 October 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Reviews

Author Information

Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

wl

Shopping Cart
Your cart is empty
Shopping cart
Mailing List