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OverviewIn writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced changed stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated the learned the expert the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience. Full Product DetailsAuthor: Edward L BernaysPublisher: Start Classics Imprint: Start Classics Dimensions: Width: 15.20cm , Height: 1.10cm , Length: 22.90cm Weight: 0.358kg ISBN: 9798880903573Pages: 126 Publication Date: 23 April 2024 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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