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OverviewIn Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: - The roles of a public relations counsel and their importance to organizations. - Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit. - Identifying the best time and medium to communicate with certain groups of people. - How to determine what information to deliver. Full Product DetailsAuthor: Edward BernaysPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.60cm , Height: 0.60cm , Length: 23.40cm Weight: 0.168kg ISBN: 9781096559092ISBN 10: 1096559099 Pages: 112 Publication Date: 02 May 2019 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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