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OverviewCruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources. Full Product DetailsAuthor: Loreen Phillips (McDermott Library, USA)Publisher: Woodhead Publishing Ltd Imprint: Chandos Publishing (Oxford) Ltd Dimensions: Width: 15.60cm , Height: 0.70cm , Length: 23.40cm Weight: 0.250kg ISBN: 9781843344827ISBN 10: 1843344823 Pages: 134 Publication Date: 30 January 2009 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsWhy should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.ReviewsAuthor InformationLoreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years. Tab Content 6Author Website:Countries AvailableAll regions |
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