Overview

Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship – functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for startups, we are now seeing how it can be used by multinational companies to transform their operations. This book – the first to tackle the subject – will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit. It is essential reading for all corporates, from midsize to multinational. The first era of crowdfunding was defined by the entrepreneur; the second will be defined by the enterprise.

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9781783961610

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Reviews

Entrepreneurs, corporations, and policymakers who read this book will be forever changed and inspired by the quiet tsunami in finance and marketing that is now under way. Crowdfunding is much more than people generally understand. -- David Weild IV, founder of Weild & Co., former vice chairman of Nasdaq, and father of the Jobs Act A thorough and enlightening exploration of crowdfunding's roots and its successful adoption by corporates, an ongoing revolution... -- Eddie George, founder & CEO, NewFinance. By drawing from examples in corporate life, the authors show how 'crowd-tapping' and 'crowd-enablement' are already having significant positive impact on innovation, marketing, philanthropy, corporate social responsibility, and social enterprises. Highly recommended. -- Professor Alan Barrell, Cambridge University. A rare insider's look at the cutting edge of some of the world's top companies-and the radical new means they're using to succeed. -- Joshua Klein, author of Reputation Economics. Most now 'get it' that crowdfunding will be huge; what this breakthrough book shows is that large companies will be a big part of it, even leading it. Get ready for the stampede as corporate giants discover the myriad benefits of unlocking the power of the crowd. -- Jonathan Medved, CEO, OurCrowd. Crowdfunding and alternative finance generally is enormously disruptive and will make a huge difference to the way private businesses are funded. This book brilliantly examines why this profound transformation is so important. -- David Stevenson, Executive Director AltFi and financial commentator. Crowdfunding isn't just for startups and social causes, it's about customer engagement, open innovation, and market validation, things every modern company should care about. -- Don Tapscott, bestselling author, most recently of The Digital Economy. Crowdfunding is coming of age and gradually moving into the mainstream. This book spotlights how corporates can leverage crowdfunding and crowdsourcing to amplify marketing, foster innovation, and enhance their CSR programmes. A pioneering and thought-provoking book! -- Bryan Zhang, Crowdfunding and Alternative Finance Researcher, University of Cambridge

Author Information

Dr Kevin Berg Grell was one of the first researchers to conduct extensive and deep analyses of the crowdfunding industry. His work has informed policy and regulatory decision making, and added a robust understanding of the adaptation of crowdfunding. He is the CEO of APEN Designs, a public speaker, and adviser to several companies in the crowdfunding space. Dr Dan Marom is a renowned expert in the field of crowdfunding and author of the pioneering book, The Crowdfunding Revolution (2010, 2012). Dan advises international organizations such as the World Bank, the European Commission, and other corporates and ventures operating in the crowdfunding field. Dr Richard Swart is a globally recognized authority on crowdfunding and innovation at the Haas School of Business at UC Berkeley. He is a strategic advisor or board member for organizations, governments, banks, corporations, private equity firms, and foundations globally including the World Bank, the Bill and Melinda Gates Foundation and many others. He is co-founder of Exovate.co-a boutique advisory firm serving asset managers, foundations and major corporations. His work on crowdfunding has been featured in top media sites globally.

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