Overview

Crowdfunding Best Practices: Steps & Stories to Help You Launch a Successful Campaign provides a roadmap for anyone who wants to run a crowdfunding campaign. You will gain valuable insights into the world of crowdfunding with a special focus on raising funds for medical causes. This book is a resource highlighting the key elements of a campaign from start to finish with advice from industry experts and campaign organizers who ran highly successful campaigns. This step-by-step guide starts with the basics, and develops all aspects of a campaign. You will learn about a pre-game plan before the campaign launch, messaging, tools to reach your target audience, creating a video, effective use of social media, and much more. Crowdfunding offers a unique opportunity to engage your network to support your cause.

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9781483575452

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Ana Sanfilippo is founder and president of Linde Consultants, a marketing consulting firm. She is Vice President of Global Strategy at Rare Genomics Institute, a nonprofit biotech focused on advancing research for rare and undiagnosed diseases. Ana is coauthor of Rare Diseases: Diagnosis, Therapies and Hope, a book combining inspiring stories from families living with rare diseases, advice from top scientists and industry experts, the latest scientific developments in genomics and a parent's toolkit with best practices. Ana has extensive experience in marketing, sales and training. She advises organizations on strategic planning, product marketing, and business development. Ana earned an MBA with distinction from the Kellstadt Graduate School of Business at DePaul University with specialization in Health Sector Management and Change Management / Leadership. She has a B.S. in Business Administration from The University of Illinois at Urbana-Champaign.

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