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OverviewFull Product DetailsAuthor: Jingyun ZhangPublisher: Springer Verlag, Singapore Imprint: Springer Nature Edition: 1st ed. 2024 ISBN: 9789819713707ISBN 10: 9819713706 Pages: 356 Publication Date: 01 June 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationZhang Jingyun, Ph.D., is a professor at the Business School of Beijing Technology and Business University. She is mainly engaged in teaching and researching on brand management and public relations with the research interests including psychological distance of communication, cross-cultural communication of brands, inheritance and innovation of Chinese Time-honored brands and enterprises internationalization, etc. Sheserves the executive director of several academic institutions in the fields, such as the China Public Relations Association(5th), Chinese Marketing Association of Universities(11th), and Chinese Association for History of Journalism and Mass Communication (the branch of PR’s). She has completed the National Social Science Fund Project “Study on Cross-Cultural Communication Strategy of Chinese Brands”, the Beijing Philosophy and Social Science Project “Study on the Case Study of Beijing Time-honored Brand Marketing Innovation”and several enterprise consulting projects. Tab Content 6Author Website:Countries AvailableAll regions |