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9781516591091

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The Boster and Carpenter approach is very unique in that they have chosen topics and organized them in such a way that it walks the reader through the natural progression of a persuasive attempt addressing important issues along the way ... The organization and integrative approach to presenting/teaching persuasion is fantastic and a vast improvement on other persuasion textbooks ... This text presents persuasion in an entirely refreshing and new way that I think will be very attractive to students. -Michael R. Kotowski, Associate Professor, School of Communication Studies, University of Tennessee, Knoxville The premise of the book is clever. I appreciate that the theory is clearly central to the book. What is novel is that the authors deliver theory in the context of a broader organizing framework that will make is easy for students to see connections. Rather than a laundry list of theories, students get a sense of the broader questions that theories address and how individual theories fit together in a broader framework. This is a clear strength and distinguishing feature of this text ... This text has very good potential to help students have a more meaningful and informative experience in a persuasion course. -Stephen Rains, Professor of Communication, University of Arizona In addition to the organization around central questions, a strength of the chapters is their adherence to actual studies and the treatment of central questions as open, rather than closed debates. This is a good textbook for faculty interest in connecting theoretical conclusions more closely to the evidence. In addition, the authors have well contextualized the communicative study of persuasion in other (non-communication) perspectives. -Ryan Goei, Direct of University Honors, Associate Professor of Communication, University of Minnesota Duluth

The Boster and Carpenter approach is very unique in that they have chosen topics and organized them in such a way that it walks the reader through the natural progression of a persuasive attempt addressing important issues along the way ... The organization and integrative approach to presenting/teaching persuasion is fantastic and a vast improvement on other persuasion textbooks ... This text presents persuasion in an entirely refreshing and new way that I think will be very attractive to students. Michael R. Kotowski, Associate Professor, School of Communication Studies, University of Tennessee, Knoxville The premise of the book is clever. I appreciate that the theory is clearly central to the book. What is novel is that the authors deliver theory in the context of a broader organizing framework that will make is easy for students to see connections. Rather than a laundry list of theories, students get a sense of the broader questions that theories address and how individual theories fit together in a broader framework. This is a clear strength and distinguishing feature of this text ... This text has very good potential to help students have a more meaningful and informative experience in a persuasion course. Stephen Rains, Professor of Communication, University of Arizona In addition to the organization around central questions, a strength of the chapters is their adherence to actual studies and the treatment of central questions as open, rather than closed debates. This is a good textbook for faculty interest in connecting theoretical conclusions more closely to the evidence. In addition, the authors have well contextualized the communicative study of persuasion in other (non-communication) perspectives. Ryan Goei, Direct of University Honors, Associate Professor of Communication, University of Minnesota Duluth

"The Boster and Carpenter approach is very unique in that they have chosen topics and organized them in such a way that it walks the reader through the natural progression of a persuasive attempt addressing important issues along the way ... The organization and integrative approach to presenting/teaching persuasion is fantastic and a vast improvement on other persuasion textbooks ... This text presents persuasion in an entirely refreshing and new way that I think will be very attractive to students."" —Michael R. Kotowski, Associate Professor, School of Communication Studies, University of Tennessee, Knoxville ""The premise of the book is clever. I appreciate that the theory is clearly central to the book. What is novel is that the authors deliver theory in the context of a broader organizing framework that will make is easy for students to see connections. Rather than a laundry list of theories, students get a sense of the broader questions that theories address and how individual theories fit together in a broader framework. This is a clear strength and distinguishing feature of this text ... This text has very good potential to help students have a more meaningful and informative experience in a persuasion course."" —Stephen Rains, Professor of Communication, University of Arizona ""In addition to the organization around central questions, a strength of the chapters is their adherence to actual studies and the treatment of central questions as open, rather than closed debates. This is a good textbook for faculty interest in connecting theoretical conclusions more closely to the evidence. In addition, the authors have well contextualized the communicative study of persuasion in other (non-communication) perspectives."" —Ryan Goei, Direct of University Honors, Associate Professor of Communication, University of Minnesota Duluth"

Author Information

Franklin J. Boster (Ph.D., Michigan State University) is an internationally recognized expert among scholars and researchers of social influence, persuasion, and communication research. He is professor emeritus in the Department of Communication at Michigan State University. Christopher J. Carpenter (Ph.D., Michigan State University) is an associate professor in the Department of Communication at Western Illinois University. He has produced more than 60 journal articles, book chapters, and published conference proceedings in Human Communication Research, Journal of Communication, and Health Communication, among others.

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