Overview

Visiting gardens may be the most popular tourism activity in the world today and visitor numbers throughout the world of gardens - both domestic and international - have come back to beyond pre-pandemic levels; balance sheets are looking healthier and positive. The repercussions of the COVID pandemic and their effect on garden management and operation have changed the calculus or the way gardens must operate; in essence a new reality has come to pass since 2019. Coupled with these effects, other existential influences have occurred that have caused gardens to evaluate their management and programmatic strategies along with the post-COVID adjustments. These have included but are not limited to global climate change, technological advances in the field of AI and computing, and social justice issues affecting how gardens hire, market, and involve themselves in the community in which they are located. This latest book on garden tourism focuses on gardens as a resource that provides experiences to both locals and tourists, and addresses the latest needs of the garden tourism community by delivering: · a breadth of author expertise and experience across practising garden researchers · insight in to eight critical issues that confront gardens today · a manifesto on how to be a 'stand out' public garden This invaluable text will be of interest to those studying tourism management and marketing as well as providing a vital resource for garden managers.

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9781836992615

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Dr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations.

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