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OverviewCrisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster even if the viral information isn t factual. It is critical that an organization respond quickly and decisively to crises in online media.The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. Crisis Management at the Speed of the Internet is a part of Elsevier s Security Executive Council Risk Management Portfolio, a collection of real world solutions and how-to guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputationCites examples of companies that have experienced this kind of threat and describes the successes or failures of their responsesDescribes practical, strategic methods for mitigating and resolving a crisis Full Product DetailsAuthor: Bob Hayes , Kathleen KotwicaPublisher: Elsevier Imprint: Elsevier ISBN: 9781299442689ISBN 10: 1299442684 Pages: 39 Publication Date: 01 January 2013 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |