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OverviewA guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance. Full Product DetailsAuthor: S. FinlayPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 2nd ed. 2012 Dimensions: Width: 14.00cm , Height: 2.20cm , Length: 21.60cm Weight: 0.525kg ISBN: 9780230347762ISBN 10: 0230347762 Pages: 297 Publication Date: 26 June 2012 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationSTEVEN FINLAY has worked in the field of predictive analytics for over fifteen years. His research interests cover all areas of predictive analytics, forecasting and data mining. He is currentlya Predictive Analytics Specialist, working for the UK Government, and is a visiting research fellow within the Lancaster University Management School, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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