Overview

Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it's a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas. It's divided into four key segments of the creative process: DREAMING consists of 25 ideas for about how to get yourself into a creative state of mind quickly. It includes quick brain exercises, physical exercises that integrate the two lobes of the brain, and methods for engaging all your senses. ORIGINATING reveals 25 ways to come up with ideas when you don't have any. It includes the opposite technique (starting with the opposite of what you're trying to invent or create), juxtaposition of words and images to create new combinations, and stepping into creative alter egos. VARYING shows 25 ways to come up with more creative variations of something that already exists. These include making it bigger, making it smaller, and changing the target audience. ADAPTING provides 25 ways to be inspired by the most creative things people have come up with in the last few decades, including examples from the worlds of business, the arts, and science. Each case includes prompt questions that will help the reader adapt these breakthroughs to his or her own situation. The book is true to its own spirit by incorporating creative typography, cartoons, antique art, unusual layouts, and provocative checklists and quizzes. The style is concise and entertaining, making it a book to keep handy to refer to whenever a fresh idea is needed.

Full Product Details

Author:   Jurgen Wolff
Publisher:   Pearson Education Limited
Imprint:   Pearson Life
Dimensions:   Width: 21.70cm , Height: 1.00cm , Length: 19.70cm
Weight:   0.314kg
ISBN:  

9780273724674

ISBN 10:   0273724673
Pages:   224
Publication Date:   15 October 2009
Audience:   General/trade ,  General
Replaced By:   9780273770473
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Introduction Part 1: Dreaming Go for Baroque Go away Remember how to play Why? What? When? Where? How? Create your space Get the right stuff Be a streetcomber Get physical Lose your limited thinking You are not under arrest! Make up a story Go fishing with Edison Use a mind machine Find a mentor Dare to daydream Record your night dreams Transform your inner critic Go back to pen and paper Stuff your head with facts Take a nap Keep a swipe file Balance your brain Feed your brain Create a goals board Join the League of Adventurers Part 2: Originating Follow the four brainstorming guidelines Ask the ignorant Try the opposite Do a future interview Force a word association Force a picture association When you have a good idea keep going! Start with the end Apply your why, who, what, where, and when questions Have a Trendstorming session Use mind maps Try Freewriting Challenge all assumptions Imagine someone else's solution Vary the attributes Teach your problem Make 1 + 1 equal 3 Summon your Originator alter ego Combine Learn from nature Match your interests and your skills Fish in a different pond Repurpose Steal their methods Believe in goosebumps Part 3: Applying Summon your Action Man or Woman alter ego Create an action map To get, ask Give them a taste To sell, pre-sell Use OPM Declare a MAD Use the Pareto Principle Test a prototype Piggyback Outsource Keep an Ideas Box Create a loyalty card Give it a personality Keep it simple Ready, fire, aim! Look for the quirk Have a plan B Make a not-to-do list Embrace procrastination Be the staff Chunk and micro-chunk Use timepods Use the Einstein levels Know when to quit Part 4: Adapting They became successful writers They found the quirk that works She got strangers to give her money Her gift made her rich The real experts led them to success He got their attention and their business Word of mouth took it from free to famous A change of location made dinner profitable They're winning breakthrough ideas He combined two trends and created a third They found customers who weren't being served He deals with dirt and cleans up He took a chore and made it a game This time it's personal He's playing by the (biggest) book They made travel less taxing They got people hooked She changed the medium and they got the message She went back to the future She went from 'vs.' to 'and' He unlocked his creativity He took a risk for Sin She went from Mum to money He does what drives others mad She let her passion lead the way Afterword About the author

Reviews

Author Information

Author of Focus: the power of targeted thinking, a Pearson title that has had a gratifyingly good reception this year, Your Writing Coach (Nicholas Brealey Publishing 2007 and just reprinted), Do Something Different, a collection of 100 case studies of innovative marketing (Virgin Books), and Successful Scriptwriting (Writers Digest Press, with Kerry Cox). He has also written many articles, including a personal development column for the Times Educational Supplement. As mentioned above, his Brainstorm creativity e-bulletin has circa 2500 subscribers. The author's own creative endeavours have included writing more than 100 episodes of television, including Relic Hunter, Benson, and Family Ties, a feature film starring Kelsey Grammer ( The Real Howard Spitz ), a mini-series, Midnight Man, starring Rob Lowe, and two TV movies starring the Olsen Twins. The author has also had plays produced in London, New York, Los Angeles, and Berlin, and written for many magazines and newspapers. Another feature film, Global Beach, is in pre-production with director Fulvio Bernasconi, to be shot in 2009. Jurgen Wolff teaches workshops on creativity, creative marketing, writing, personal development, and time management around the world. He has lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands. In September he is teaching a creativity workshop in Portland, Oregon, and in November a pitching workshop in London.

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