Overview

'Every business leader should read it immediately' — Emma Gannon, author of The Multi-Hyphen Method  'A book that made my brain fizz' — Bruce Daisley, VP EMEA, Twitter  We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking - learn how becoming a hacker will help you tackle problems in different ways. Making - learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching - learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving - learn how looking to what already exists helps you solve your problems.

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9781783529032

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A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the creativity classics - One Plus One Equals Three (Dave Trott), Hegarty on Advertising (John Hegarty) and The Advertising Concept Book (Pete Barry) - for the digital age.

Author Information

Co-edited by Mark Earls (Herdmeister at Herd Consultancy and author of Herd and Copy, Copy, Copy), Laura Jordan Bambach (Chief Creative Officer at Mr President & Co-founder of SheSays), Daniele Fiandaca (Co-founder of Utopia & Token Man) and Scott Morrison (Founder & bringer of the Boom!).

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