Overview

As traditional music career paths become increasingly scarce, 21st-century musicians must reach out to new and diverse audiences to ensure career success and sustainability. Many universities and conservatories now offer entrepreneurship courses for their students, but musicians already in the working world must also learn to build relationships with their communities, jumpstart and fund new initiatives, engage new audiences, and ultimately create successful and meaningful careers. Creating the Revolutionary Artist challenges performers to build increased audiences through creative action and community involvement. Based on Mark Rabideau’s revolutionary online text The 21CM Introduction to Music Entrepreneurship, this book will jumpstart the careers of musicians and artists in all styles and at all levels as it lays out business and project management acumen within a talent-driven spirit of civic-mindfulness. Drawing together the real-world wisdom of world-class musicians and educators, the book includes strength identification and idea creation exercises, inspiring case studies, and a toolkit of how-to guides to lead the reader through a successful community-based project and on to a rewarding career in the arts.

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9781538109915

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Reviews

As an industry, we need to invent a new tradition for classical music and the role we play in our communities. Creating the Revolutionary Artist is an innovative framework for ideation and action, to create projects that drive impact and income. Highly recommended for artists and arts educators who are committed to creating a new sense of relevance. -- Susan de Weger, founder of, Notable Values and associate lecturer in music entrepreneurship, Melbourne Conservatorium of Music Mark Rabideau is one of the most enthusiastic and clued-in members of the forward-thinking classical music community, and this text will undoubtedly be an important catalyst to many meaningful conversations among students and teachers as well as composers and performers! It will empower anyone who fully digests its message. -- Mike Block, cellist; singer; composer; associate professor, Berklee College of Music; and founder of the Mike Block String Camp Mark Rabideau not only asks painfully difficult questions, he goes on to positive and constructive answers, which will arm the contemporary artist-entrepreneur with the weapons needed to fight this good fight. -- John Kenny, professor for contemporary music, Guildhall School of Music and Drama, London and professor of sackbut and trombone, Royal Conservatoire of Scotland

Author Information

"Mark Rabideau is a cultural entrepreneur, busy re-imaging how we must prepare musicians to thrive within the shifting marketplace and cultural landscape of the contemporary moment. He is the director of the 21st Century Musician Initiative (21cm.org) at DePauw University and has generated projects ranging from producing and hosting ""Live from Smoke"" (a radio show from NYC’s upper-westside), founding and serving as executive and artistic director of Artist Now (a not-for-profit arts organization), and producing ""Worlds End"" (an original work with the American Repertory Ballet)."

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