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OverviewIn one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more. Covers all the essential elements comprising an effective design brief Copublished with the prestigious Design Management Institute Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Full Product DetailsAuthor: Peter L. PhillipsPublisher: Allworth Press,U.S. Imprint: Allworth Press,U.S. Edition: 2nd Dimensions: Width: 14.00cm , Height: 14.20cm , Length: 21.00cm Weight: 0.313kg ISBN: 9781581159141ISBN 10: 1581159145 Pages: 240 Publication Date: 19 July 2012 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationPeter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years of experience as a senior corporate design manager, a consultant, author, and lecturer. He distinguished himself in the corporate world as Director of Corporate Design for the Gillette Company and as Director of Corporate Identity and Design for Digital Equipment Corporation. In both positions he had global responsibilities for managing strategic design functions. He lives in Marblehead, MA. Tab Content 6Author Website:Countries AvailableAll regions |
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