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OverviewFull Product DetailsAuthor: Rosanna Garcia (Northeastern University, USA)Publisher: Apple Academic Press Inc. Imprint: Apple Academic Press Inc. Dimensions: Width: 17.80cm , Height: 2.80cm , Length: 25.40cm Weight: 0.942kg ISBN: 9781482203608ISBN 10: 148220360 Pages: 440 Publication Date: 11 April 2014 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews... an important resource for brand managers, product development teams, and marketing scientists who need to understand the analytic methods to designing new products. Thank you, Rosanna for this effective and up-to-date new product development text. We recommend it to students, managers, and analysts interested in successfully developing new products. -Professor John Hauser and Professor Glen Urban, MIT Sloan School of Management Author InformationRosanna Garcia, PhD, is a professor of marketing and innovation at North Carolina State University. She received her PhD from Michigan State University with a major in Marketing and a minor in Complex Systems. Her undergraduate degree in chemical engineering and an MBA with a marketing focus provided her with a background that she utilized in technology-driven companies to develop and market new products and services. After more than ten years in industry, she moved to academia to research topics, such as the diffusion of resistant innovations, the role of environmental sustainability in the innovation process, and the changing role of technology in the marketplace. Dr. Garcia is published in numerous academic journals including Sloan Management Review. She continually updates her knowledge on the innovation process through consulting at companies worldwide. Tab Content 6Author Website:Countries AvailableAll regions |