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OverviewThe digital world, its advertising machinery and the popular media are pushing women back into traditional roles and once again creating a superior hypermacho expert male. Women must look critically at who is in charge of the new technology and challenge the gender codes that can work against them. In this path-breaking book, Melanie Stewart Millar explores power relations in the digital world and asks us to question what is really going on. How is technology shaping our future? What is the role of women within digital culture? What is the corporate agenda? How is it influencing women's work? Provocative and incisive, Cracking the Gender Code questions how the gains women have made through feminism over the last decades are being eroded. It looks specifically at how the articles and images of Wired, the magazine of the digital generation, are detrimental to women - a discourse that may be establishing the underlying ideology of a far-reaching communications industry. Stewart Millar argues that simply being computer literate or knowing how to use the Net is not good enough. Women need to demystify the technology and crack the gender code to participate equally in the cyber world of the future. Full Product DetailsAuthor: Melanie Stewart MillarPublisher: Second Story Press Imprint: Second Story Press Dimensions: Width: 17.10cm , Height: 1.70cm , Length: 24.80cm Weight: 0.230kg ISBN: 9781896764146ISBN 10: 1896764142 Pages: 232 Publication Date: 22 October 1998 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsA pleasure to read ... convincingly demonstrates that technologies of the future are fused with traditional views of the past. - Janice Newton, Associate Professor, Women's Studies and Political Science, York University Author InformationMelanie Stewart Millar is an award-winning scholar and a public speaker. She recently completed her doctoral studies in political science at York University. Tab Content 6Author Website:Countries AvailableAll regions |