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OverviewCorpus Approaches to Critical Metaphor Analysis explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. The book is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language. Full Product DetailsAuthor: Jonathan Charteris-BlackPublisher: Palgrave MacMillan Imprint: Palgrave MacMillan ISBN: 9786611359973ISBN 10: 6611359974 Publication Date: 17 February 2004 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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