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Full Product Details

Author:   Prakash Vel (University of Wollongong in Dubai, UAE) ,  Boštjan Gomišček (University of Wollongong in Dubai, UAE)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Weight:   0.440kg
ISBN:  

9781800435797

ISBN 10:   1800435797
Pages:   224
Publication Date:   11 March 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1. AJMAL PERFUMES – The inimitable aroma of success; Priyanka Lalwani Chapter 2. ABDUL SAMAD AL-QURASHI (ASQ) – An admirable growth trajectory - Middle East to a multinational presence; Rinad Zuhair A AlQurashi  Chapter 3. AL SEER GROUP – Can a distributor build brands?; Samby Fready  Chapter 4. DUBAI ASSOCIATION CENTRE – The silent non-profit contributor to the economy of Dubai; Latifa Jamal Ahli  Chapter 5. DUBAI WORLD TRADE CENTRE – Living the DWTC way!; Latifa Jamal Ahli Chapter 6. ECOCOAST – Who is the architect, the customer or the company?; Chahd Ahmad Hani Nadaf  Chapter 7. LIBERTY DENTAL CLINIC – The secret behind the most expensive smile creators; Sabreen Yousef Wahbeh and Eman Emadeddin Abuelrub  Chapter 8. MAJID AL FUTTAIM RETAIL – Carrefour’s successful big transition to online presence; Luma Subhi Yousef  Chapter 9. NAFFCO – The Oath of NAFFCO!; Raida Rashid Nasser Al Lamki  Chapter 10. A case of STANLEY BLACK & DECKER, MIDDLE EAST– An exemplar of corporate agility; Ismail Hasan Syed Farook  Chapter 11. THMS – Strategically positioned to serve two worlds in health care; Qassim Mahmoud Ahmed Al-hayek and Rana Mohammad Ass’ad Alzaben  Chapter 12. TPS – Sans internal marketing, sans external marketing; Saadia Danish and Danish Muneef Qureshi Chapter 13. TRISTAR – Safety, sustainability and stewardship; Mohamed Ali Abdul Hameed Maricar and Jamal Mohamed Kiyasudeen

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Author Information

Prakash Vel is an Associate Professor (Marketing) at University of Wollongong in Dubai (UOWD). He is backed up with 28 years of teaching and corporate exposure in marketing with experience spread across Bahrain, India, Singapore, Malaysia and the UAE. Boštjan Gomišček is a Professor of Quality management who obtained his PhD from Vienna University of Technology (Austria). He is currently employed as Associate Professor at the University of Wollongong in Dubai.

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