Overview

Twenty years after the first edition of Global Corporate Strategy and Trade Policy first published, Alan Rugman and Alain Verbeke's seminal book remains as relevant to an examination of the relationships between firms and governments as ever. As developed nations now face a sharp rise in imports from rapidly developing countries such as China and India, this groundbreaking theoretical analysis of strategic management and trade policy, with the authors' original framework now substantively updated and extended, may indeed take on a new kind of consequence for students and practitioners of international business than it did even twenty years ago. Where once the core of the debate focused on the EU, the US, and Japan, now the so-called core triad has extended to the broad regions of Europe, North America, and Asia. The volume has long offered a sophisticated analysis of the interactions between industrial / science policy and corporate strategy. New to the second edition are extensive discussions of innovation policy, clustering and its role in enhancing competitiveness, spill-over effects, international technology transfer, trade and investment agreements such as NAFTA, the deeper integration of the EU, investor state dispute, and an examination of parent/subsidy relationships within the internal network of the multinational enterprise. Additionally, the authors have written entirely new chapters analyzing the impact of environmental regulations on corporate strategy, large firms' reliance on sales within their home region, and the role of NGOs in the formulation of both government policy and corporate strategy. Global Corporate Strategy and Trade Policy, 2nd Edition reintroduces the basic theoretical models of Rugman and Verbeke and demonstrates that these models remain required tools for contemporary scholarly analysis. This new edition also provides the first serious investigation of strategies for multinational enterprises in a world of globalization and regional economic activity, and incorporates new real world case studies into the historical context of the volume's original contribution.

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9780415800129

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Alan M. Rugman holds the L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, where he serves as Professor of International Business and Professor of Business Economics and Public Policy. He was Thames Water Fellow in Strategic Management at Templeton College, University of Oxford where he remains an Associate Fellow. His forty plus books include: Inside the Multinationals (1981, reissued 2006); The Theory of Multinational Enterprises and Multinational Enterprises and Trade Policy (1996); Multinationals as Flagship Firms (2000); International Business, 4th edition (2006); The End of Globalization (2000; 2001); The Oxford Handbook of International Business, 2nd Edition (2008); The Regional Multinationals (2005); and Regional Aspects of Multinationality and Performance (2007). He has served as a consultant to major private sector companies, research institutes, government agencies, and as an outside advisor on free trade, foreign investment, and international competitiveness to two Canadian Prime Ministers. Dr. Rugman served previously as President of the Academy of International Business from 2004-2006. Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA program, Solvay Business School, University of Brussels. He is presently an Associate Fellow of Templeton College (University of Oxford) and Academic Associate of the Centre for International Business and Management, Judge Business School (University of Cambridge). Dr. Verbeke has authored or edited 20 books and more than 160 refereed publications, and has personally directed more than 80 strategic management research and consulting projects.

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