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OverviewThis textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university. Full Product DetailsAuthor: Richard Stanton (Sydney, Australia)Publisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Academic Edition: 1st ed. 2017 Dimensions: Width: 15.60cm , Height: 1.20cm , Length: 23.40cm Weight: 0.350kg ISBN: 9781137544070ISBN 10: 1137544074 Pages: 210 Publication Date: 04 October 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction: A Grand Strategy for Profitable Corporate Communication 1. A Brief History of Corporate Communication 2. Reverse Engineering Strategic Corporate Communication 3. A New Theory for Corporate Strategic Communication 4. Identifying Stakeholders 5. Stakeholder Engagement and Management 6. Grand Strategy, Narrative Theory and Taxonomies of Corporate Strategy Selection 7. The Relevance of Mayhew's Rhetorical Practices 8. Corporate Social Responsibility 9. Structuring Reporting Mechanisms & the Functions of Corporate Communication 10. Assessments and Challenges.ReviewsAuthor InformationDr Richard Stanton has taught corporate strategic communication at the University of Sydney and Temple University, Philadelphia. He has been a visiting professor in the Department of Communication, University of North Carolina - Charlotte and is currently visiting professor in the Department of Social and Political Sciences, The University of Milan. Tab Content 6Author Website:Countries AvailableAll regions |
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