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OverviewThe history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010. Full Product DetailsAuthor: Olga BlochPublisher: Springer Imprint: Springer ISBN: 9781322170978ISBN 10: 1322170975 Pages: 314 Publication Date: 01 January 2014 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationOlga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universitat Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH. Tab Content 6Author Website:Countries AvailableAll regions |