Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells
Author:   Stefan Walzel
Publisher:   Gabler
Edition:   2011 ed.
ISBN:  

9783834932167


Pages:   207
Publication Date:   03 August 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Corporate Hospitality bei Sportevents: Konzeption eines Wirkungsmodells


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Overview

Corporate Hospitality als Kommunikationsinstrument im Relationship-Marketing; Kundenbeziehungen aus verhaltens- und neurowissenschaftlicher Perspektive; Einflussfaktoren und Wirkungsgrößen der Beziehungsqualität, Wirkungsmodell für Corporate Hospitality bei Sportevents

Full Product Details

Author:   Stefan Walzel
Publisher:   Gabler
Imprint:   Gabler
Edition:   2011 ed.
Dimensions:   Width: 14.80cm , Height: 1.80cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783834932167


ISBN 10:   3834932167
Pages:   207
Publication Date:   03 August 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Dr. Stefan Walzel ist wissenschaftlicher Mitarbeiter am Institut für Sportökonomie und Sportmanagement der Deutschen Sporthochschule Köln.

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