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OverviewHave you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research. Full Product DetailsAuthor: René RohrbeckPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Physica-Verlag GmbH & Co Edition: 2011 ed. Dimensions: Width: 15.50cm , Height: 1.30cm , Length: 23.50cm Weight: 0.454kg ISBN: 9783790828276ISBN 10: 3790828270 Pages: 220 Publication Date: 02 January 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsIntroduction.– Literature Review.– Research Design.- The Maturity Model of Corporate Foresight.- Best-practices in corporate foresight.– Discussion and Conclusion.– References.–Appendix.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |