Free Delivery Over $100
|
|
|||
|
||||
Overview"This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company’s corporate policy: from centralized attempts at corporate employee management, through the creation of store manager ""missionaries"" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management." Full Product DetailsAuthor: Yi Zhu (Lancaster University, UK.)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.490kg ISBN: 9781032304434ISBN 10: 103230443 Pages: 176 Publication Date: 10 March 2023 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of Illustrations 1. Introduction 2. Formation of Corporate Ideology 3. Reframing Ichi Ideology in Hong Kong 4. Touring the Store’s Space and Sense of Place 5. Ichi Training and Identity Formation 6. Monitoring Ideology Dissemination 7. Promotional Activities and a Collective Presentation of the Self 8. Store Managers and Their Kingdoms 9. Becoming a Real Global Company IndexReviewsAuthor InformationYi Zhu is a cultural anthropologist based at Lancaster University, UK, specializing in the institutionalization and internalization of culture in the organization, particularly about cultural change and identity negotiation. Her current projects focus on the role of politics in culture change, emotion, and identity work in organization. Tab Content 6Author Website:Countries AvailableAll regions |
||||
