Overview

The art of “mastering the media” does not need a different you — on the contrary, it requires the best, most authentic version of yourself. “The C-Factor Guide” invites you on a journey to tap into the message you endeavor to put out into the world. This book is a simple, straightforward chaperone complete with exercises and activities to help you craft your story, collect your wisdom, and bring out your innate charisma so that you can shine on any media platform, under any circumstance — from calm to crises. The media, in its many forms, is an essential tactical tool in your arsenal for success. You must be Composed. Charismatic. Clear. Collected. Comfortable. C words are your friend – and the most crucial is Confidence. This media training guidebook pivots around the tenants of drawing out your unique offerings; we all have something to give, something of value that makes life a little more worth living. While the mysterious media universe is not rocket science, it does require some practice and planning. “The C-Factor Guide” is waiting to propel you — and your brand or expertise — to unimaginable heights in the public sphere. Let us go forth and conquer.

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9781955690126

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"HOLLIE S. MCKAY is an investigative and international affairs/war journalist with over fourteen years of specialized focus on warfare, terrorism, and crimes against humanity. She is also the author of the best-selling book, ""Only Cry for the Living: Memos from Inside the ISIS Battlefield."" Hollie started her career as the first pop culture columnist for Fox News Digital based in Los Angeles, and went on to work along the frontlines of several major war zones. She has covered humanitarian and diplomatic crises in Iraq, Afghanistan, Pa- kistan, Syria, Iran, Turkey, Yemen, Saudi Arabia, Burma, Russia, Africa, Latin America, and other areas. Hollie's globally-spanned coverage, in the form of thousands of print articles and essays, has included exclusive and detailed interviews with numerous captured terrorists, as well as high-ranking government, military, and intelligence officials and leaders from all sides. She has spent considerable time embedded with US and foreign troops, conducted extensive interviews with survivors of torture, sex slavery and forced child jihadist training, refugees, and internal- ly-displaced people to communicate the complexities of such ca- tastrophes and war crimes on local populations. Hollie's writings referenced in innumerable mainstream publications and academic journals. Additionally, she has won numerous foreign press and humanitarian awards, and serves as a voluntary board member on several organizations aimed at providing life-saving medical care to children afflicted by conflict."

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